
CLARITY UNDER
PRESSURE.
EightyTwentyLabs - The boutique consultancy for leaders facing high-stakes deals and transformations.
THE PROBLEM
When the stakes are high, logic isn’t enough.
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Enterprise & Government deals stall in politics.
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Transformations collapse under noise.
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Leaders freeze when the pressure peaks.
Every failure has the same root: lack of clarity when it mattered most.

OUR PROMISE
We deliver Clarity Under Pressure.
The AotP system is built to strip out noise and align teams when complexity peaks.
It spans four pillars:
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Align with your customer and stakeholders.
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Build a vision of the future that creates value and momentum.
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Differentiate with strategy that is distinct and credible.
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Political Capital - the true currency of every deal and transformation.
Not a playbook. Not a guru. A system. A council. A village.

HOW WE DELIVER
The Clarity Kickstart
A short, surgical session to surface clarity in the middle of pressure. Perfect start point for your AotP journey.
The Super Sprint
A one-hour case study + live build of the AotP system. Using the Moon Landing as template, we show how JFK, NASA, and IBM created clarity under impossible conditions - then apply those lessons directly to your challenge.
Sprint & Scale Engagements
When the stakes are real $10M- $100M+ enterprise deals, 0→1 founder breakthroughs, A→B corporate transformations, or government execution - we embed with leadership teams to deliver clarity under pressure. Sprint is immediate alignment for a live opportunity. Scale embeds the system to deliver transformation over time.
War Games & Deal Simulations
When politics and power shape the outcome - billion-dollar negotiations, cross-border trade, or high-stakes alliances - we recreate the pressure in a live simulation.
Teams represent blocs, manage conflicting interests, and negotiate under time pressure. The War Game forces leaders to practice clarity when it matters most.
Red Team Engagements
When you can’t afford blind spots - major deals, transformations, or strategic plays - we act as your Red Team.
We challenge your strategy, narrative, and execution plan against noise, politics, and competitor moves.
The outcome: exposed risks, sharper counterplays, and reinforced clarity before the real moment of execution.
PROOF IN ACTION
1961: JFK sets an impossible goal - land a man on the moon and return him safely by decade’s end.
The US faced complexity, competition, and politics at the highest stakes.
Yet the AotP model explains the outcome with ~90% backward accuracy:
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Align: NASA, IBM, and Congress rallied around a single mission.
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Build: A decade-long A→B journey was mapped with clarity.
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Differentiate: America chose the moon - not faster rockets - as the unique play.
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Political Capital: JFK staked his presidency and secured funding through public belief.
Looking forward, the model holds with ~80% predictive accuracy when applied to modern transformations and deals.
From billion-dollar bids to government execution, the same conditions recur: noise, politics, and complexity. The organisations that win are those who create clarity under pressure.
The Moon Landing remains our cornerstone case study because it proves one truth across time: clarity under pressure wins.
THE ADVISORY BOARD
Where clarity is coached, pressure-tested, and proven.
Frameworks build understanding. The Board & Simulations build conviction.
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Advisory Council: Founders, strategists, Blue Ocean architects, and diplomats who coach leaders across all four AotP pillars.
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Simulations: Live experiences that put leaders into the arena - where alignment, vision, differentiation, and political capital are tested under fire.
Flagship Example:
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The Trade War Game - a live simulation of politics, power, and clarity under fire. Teams face the same conditions they’ll encounter in billion-dollar negotiations and national transformations: limited time, conflicting interests, political trade-offs, and the need to deliver clarity.

WHO WE WORK WITH
We are a boutique consultancy.
We work with founders, executives, and teams where the stakes are real $10M - $100M+ deals, 0→1 breakthroughs, A→B transformations.
If you’re looking for hacks, scripts, or “top 10 tips,” we’re not for you.
If you want clarity under pressure, we are.







